About Us

the varsity shopVincent C. Secontine, Jr.
For Over 50 years, The Varsity Shop has provided unparalleled sporting goods and personal service to generations of athletes.

The Varsity Shop, located in Birmingham, Michigan, was established in 1954 by Vincent C. Secontine, Jr., a former player at the University of Michigan and varsity football coach at Birmingham High School.

The Varsity Shop specializes in sporting goods, team uniforms, varsity jackets, college and professional logo apparel, competitive swimwear, athletic shoes and equipment maintenance and repair.

Vince created The Varsity Shop because he felt southeastern Michigan needed a quality sporting goods store that provided both competitive prices and outstanding customer service. After 55 years, The Varsity Shop has maintained both of these ideals.

buying power
The Varsity Shop has been a member of Sports, Inc. since 1992. Sports, Inc. is a wholesale buying group engaged in the purchase and sale of sporting goods for dealer accounts located throughout the United States and Canada. This membership also enables us to provide our customers with the same merchandise as the larger chain sporting good stores. The membership also give The Varsity Shop the ability to purchase merchandise from varsious companies at a discount price, which allows us to remain competitive in the sporting goods market.



sports inc

varsity team
Marc Secontine - Marc has worked for The Varsity Shop for over 25 years. As this is a family business, Marc has served the store well in all capacities. He is now Managing Partner of the store.

Ryan White - Ryan started at The Varsity Shop in 1992 as a sales associate. Ryan was Store Manager of our Rochester location in 2000 and when that store closed, he moved to the Birmingham location where he has been Store Manager for the last 9 years.

Jean Starzyk - Jean joined The Varsity Shop team in 1998. She is the Office Manager and oversees accounts receivable/payables, ordering and team sales.